We were integral in creating every aspect of the SMART Papers Graphic Design Kite Contest that coincided with the 37th Annual Smithsonian Kite Festival, incorporating how the contest worked, its rules and procedures. It was a national opportunity open to design professionals and design students alike. Upon the development of a visual theme we applied this icon to national advertising and direct mail as an invitation to compete. A unique website was developed enabling the national panel of judges to select and vote without the typical necessity to assemble and view entries, saving time and expense to the client. We also designed some promotional materials for the Smithsonian.