GoPhillyGo - Advertising

Advertising GoPhillyGo.org, having a limited ad budget, we decided that advertising on SEPTA rolling stock was both appropriate, affordable, and effective. We created large poster banners for bus sides, made use of the bulk head at the end of regional rail cars with a classic poster, and created overhead car cards for busses and subways. To balance out the transit ads, we used social media to reach a wide range of audiences and keep GoPhillyGo.org in front of future users. The program advertising was the recipient of a 2014 American Graphic Design Award Health and Wellness award from GD USA.