GoPhillyGo - Branding + Interim Website

We were invited by Clean Air Council to bid an ongoing project that required working with interactive map developers. Our charge was to give the project life, a look, a name, and launch the website by the end of June 2015. The name, GoPhillyGo, just flowed off the tongue, had a fun attitude, and fit the city's personality. Developing of the mark let to the merging of two ideas. One - the connective ligature of lowercase letterforms to allude to a roadway system. Two- substitution of the "o"s of the words with that of circular graphics, like bike and bus wheels, to support the idea of combining ways to travel. An interim website was created to establish the Philadelphia theme - using neighborhoods and counties to show the reach of the map.